The Root Problem
Many companies with global operations, or global aspirations, do not have the time or capability to conduct a monitoring program of news, data, opinions, op-eds, or rumors, originating in foreign countries and involving foreign languages. Yet, in many possible scenarios, that company’s reputation or the reputation of a company of interest (acquisition target, partner, or vendor) may be severely damaged by such uncontested content.Contact Us
The Daunting Scope
Communication outlets are multiplying and new content is being generated at an incredible pace creating a real challenge to effectively dragnet all sources. Besides traditional print, radio, and television outlets, the influence of internet/web exposure and informal social media conversation is exploding in value to many companies.
You (may) have the media outlets of Facebook and LinkedIn covered in the USA, but what are 50 million indigenous Chinese customers saying about you on Weibo tweets, WeChat conversations, or Whatsapp discussions? Even if you knew how to capture the information on these social media outlets, how can you understand the Chinese messages/information within them?Contact Us
What are you interested in knowing in any non-English speaking country/region?
- Reputation – ours, a merger partner, or a vendor
- How is a company or brand name being used in media?
- Specific in-country industry activity – chemical, pharma, energy, defense, etc.
Compass Languages has developed tools and processes to effectively monitor traditional print, internet, and social media content in various non-English speaking countries in order to provide our customers with a combination of daily alerts and weekly English summaries on subject matters that are critical to them. Contact us with your media monitoring requirements and let us build a solution that meets a budget.