Perspectives on global content and localization.

Enterprise localization is still measured by cost-per-word across the industry, and that metric is the reason so many international growth programs underperform without anyone being able to explain why.

Non-English markets convert at lower rates than English for one reason that has nothing to do with translation quality: the experience around the language was never built for the buyer in that market.

Enterprise localization projects fail at scale for one reason: the workflow around the translation collapses under the weight of expansion.

It’s almost hard to believe: ChatGPT is only three years old. In that short time, it hasn’t just entered the conversation around artificial intelligence — it has become the conversation.

As AI and machine translation continue to accelerate global content delivery, many organizations are asking the same question: How do we move faster without putting our brand at risk?

As AI continues reshaping global content creation, many organizations are discovering that glossaries and terminology management have become the new frontline of brand protection.