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Video Localization

The Video Impact Score: Measure What Matters in Localized Video

Localized videos are powerful, but inconsistent quality can quietly damage your brand. The Video Impact Score is a proprietary evaluation tool that delivers a single, actionable score based on three core dimensions: Linguistic Quality, Technical Execution, and User Engagement. Each dimension is scored against 7 specific criteria, 21 in total, to ensure a comprehensive and balanced assessment of every localized video. Whether you're evaluating vendors, justifying localization budgets, or fine-tuning global campaigns, the framework gives marketing, learning, and localization leaders the clarity and confidence to know which videos are ready for global audiences and which need work. The composite score reveals overall impact readiness, helping teams benchmark performance, identify quick wins, and improve ROI on global video content.

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