SEO Process

SEO is an ongoing process requiring a commitment to your audience. Sites that are launched and forgotten are not effective. Search engines are looking for the most relevant websites, sites that deliver current and relevant information. If you want your customers to come to your site, your site must provide information that they want. While each search engine has their own algorithm for discerning relevant sites, all engines consider the following:

  • Key words in metadata and text
  • Links and back links
  • Website updates
  • Website structure and logic
  • Ease of navigation
  • User experience
  • Website functionality

Since none of these are static, your website shouldn’t be either.

The Compass Languages strategy involves three steps:

  1. The initial site alignment using language and website experts
  2. Regular content updates and additions
  3. Site monitoring and adjustments

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