At the end of 2012, an executive management team met for a weekend to hammer out a guiding philosophy, a mantra, for how our company’s past experiences, mission, and current identity should be manifest in a statement that provides guidance for future relevancy and sustainability:
We exist for the thrill of discovering new solutions to challenging global communication problems that make people’s lives easier, more successful, and more enjoyable.
This statement was the company’s best effort to capture its history of being agile and fearless in solving its client’s greatest communication needs and being resolute in serving clients by assuming burdens instead of adding them. Admittedly, the word “thrill” is not an emotion readily found when tight deadlines or conflicting client expectations exist! Yet, it is the determination and spirit of innovation that must ultimately prevail in a world constantly evolving in communication style and technology.Mission Statement Origins